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Recent Work

SIDESTAGEAPP

SideStage Mobile

Imagine a one-stop shop for crafting your perfect travel itinerary. This app and website scour the web for travel videos, transforming them into a cohesive and informative experience. Say goodbye to endless searches! Users can explore top destinations (like the ever-popular Toronto!) and hidden gems, all with engaging video content at their fingertips.

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SideStage OTT

Explore a vast library of user-created travel videos, offering unique perspectives on must-see destinations across the globe. Search for specific locations or get inspired by browsing – all on your favorite devices like Apple TV, Roku, and Amazon Fire.

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Nutrisystem for Men

Nutrisystem traditionally catered to a female audience. Through user research, I identified an untapped market – men seeking weight loss solutions. Leveraging this insight, I designed a simple "Men's Plans" button for the hero image on the homepage. The result? A significant surge in male subscriptions, proving the power of targeted design.

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Nutrisystem PoP

Optimizing the checkout process is crucial for any e-commerce site. For Nutrisystem, I focused on making the point of purchase smooth and user-friendly. The results speak for themselves: we achieved an impressive 85% success rate in converting users into subscribers. This achievement highlights the power of a well-designed checkout experience in maximizing conversions.