My History ...
Consulting Creative Lead
Method360 / Fractil
June 2024-Aug 2025
Plano, TX - Hybrid
• Directs comprehensive creative strategy and brand identity development for a portfolio of high-profile enterprise clients.
• Spearheaded brand creation for an internal AI startup, delivering a complete visual identity and scalable design system in an accelerated 10-week timeline.
• Optimized cross-functional workflows, increasing creative production efficiency by 25%.
Creative Director
BussFair Studio • Self-employed
Jan 2019 - Present
Philadelphia, PA · Remote
• Provided full-stack creative direction for DTC and B2B clients, including an AI-driven consumer insights startup.
• Architected the end-to-end brand and product strategy for an AI startup, successfully launching its MVP in under 3 months.
• Championed a data-driven iteration process post-launch, improving user conversion rates by 18% through targeted usability testing.
• Oversaw large-scale digital transformation projects, translating legacy platforms into modern, responsive experiences that elevated client perception and engagement.
Skills: Leadership · Design · User Research · Visual Communication · Responsive Web Design · Graphic Design · Branding · Communication · Prototyping · User Interface Design · Product Development · Adobe Creative Suite · Figma · User-centered Design · Wireframing · Branding & Identity.
Design Lead
NantHealth · Full-time
May 2022 - May 2023 · 1 yr 1 mo
Raleigh, NC · Remote
• Directed product design for the flagship Quadris product suite, establishing core interface standards adopted across multiple product teams.
• Engineered a scalable UI pattern library that accelerated the developer handoff process by 30%.
Skills: Leadership · Visual Communication · Responsive Web Design · User Experience Design (UED) · Communication · Agile Methodologies · Prototyping · Usability Testing · Defining Requirements · User-centered Design · Wireframing · Figma
Design Lead
Nutrisystem, Inc. · Full-time
Dec 2021 - May 2022 · 6 mos
Fort Washington, PA · Hybrid
• Led customer experience and design strategy for the core mobile and web customer platform.
• Drove a 15% increase in customer retention by implementing data-informed design enhancements to the user experience.
Skills: Leadership · Visual Communication · Responsive Web Design · User Experience Design (UED) · Communication · Agile Methodologies · Prototyping · Usability Testing · Content Strategy · Defining Requirements · Design Research · User-centered Design · Wireframing
Creative Director
Calkins Digital · Full-time
Oct 2012 - Aug 2019 · 6 yrs 11 mos
Greater Philadelphia Area · On-site
• Orchestrated a complete redesign and brand unification initiative across a multi-platform portfolio of digital news properties.
• Led creative strategy and execution, significantly elevating user engagement and modernizing the brand's digital presence.
Skills: Leadership · Visual Communication · Responsive Web Design · User Experience Design (UED) · Branding · Communication · Agile Methodologies · Prototyping · Usability Testing · Mobile Design · Content Strategy · Mobile Application Design · Defining Requirements · Product Development · Customer Experience · User-centered Design · Wireframing
Creative Director
ReachLocal · Contract
Jul 2011 - Jan 2012 · 7 mos
Woodland Hills, CA · On-site
• Built the creative strategy for a new product launch in the competitive local commerce market.
• Managed all design research and prototyping for mobile-first solutions.
Executive Director / Design
Canvas Technology Inc. · Full-time
Jan 2010 - Sep 2010 · 9 mos
Culver City, CA · On-site
• Developed startup’s brand identity and marketing design systems.
• Ensured visual consistency across all digital and physical channels.
Skills: Leadership · Visual Communication · Branding · Communication · Prototyping · Defining Requirements · Wireframing · Branding & Identity
Skills: Leadership · Visual Communication · Branding · Communication · Prototyping · Defining Requirements · Wireframing · Branding & Identity
Creative Director
Fox Entertainment · Full-time
Jul 2006 - Dec 2009 · 3 yrs 6 mos
Century City, CA · On-site
• Built and mentored a high-performing design team from the ground up, establishing a center for innovation in digital storytelling.
• Pioneered and implemented the first unified design systems and creative processes used across multiple FOX business units.
Skills: Visual Communication · Communication · Prototyping · Branding & Identity
Foundational Experience in Media & Design
The New York Times Co. | The Dallas Morning News
My time at The New York Times Co. and The Dallas Morning News was more than just my start in media; it was my entry into the world of 'new media,' where I learned to adapt storytelling for digital platforms. This experience in delivering creative excellence under pressure has been foundational to every high-stakes project I've led since.